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5 tips to boost your website performance

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Having a website that promotes your goods and services, provides clear, useful information and is easy to find is vital for growing your business.  Check out some of our success stories to see why

So, how do you create a website that does all those things? Here are our top 5 tips for making the best of your website. 

1. Have a strategy

Like all things in business we should align everything we do with our business goals. When people start thinking about domain names, websites and email, the link to business strategy is often vague or lost completely.  So, if you’re thinking about developing your business’ internet profile, ask how it will serve your business. 

Will it:

  • benefit existing clients, providing information and services to them? (Business goal: provide greater services to clients);
  • generate leads? (Business Goal: grow revenue and client numbers);
  • establish an authoritative voice? (Business Goal: Be seen as an industry leader)

Be clear about WHY you are developing a website before establishing HOW you create it will save valuable time and ensure you are on target to delivering on your strategy.

2. Update what’s on your website

As a general rule, websites that update on a regular basis attract more visitors, who are also more likely to keep coming back. For businesses, “visitors” equals potential customers. 

The search engine Google ranks all websites so that it can provide people searching online with the most relevant search results. For instance, if you’re searching online for a plumber, you don’t want a list of bathroom suppliers, do you?

To improve your website’s search “rankings”, it helps if your website’s content - which means anything that appears on the site - is updated regularly, say at least every week. That could be putting up specials, news about your service, industry and products and testimonials. This not only helps your audience find you, they will start to see you as a voice of authority.

Another way is to put a section on your website in which you offer opinions on developments in your industry, make announcements, or put links to other websites you think your customers may be interested in. If you do go down the blog route, though, make sure you devote time and energy to it. Do it well and your search ranking will improve.

3 - .nz is for New Zealand.

Google says country code domains such as “.nz”  are strong signals to users and search engines that your site is explicitly intended for a certain country. This means if you’re looking to attract a New Zealand audience, using a .nz domain name will help people find you on search engines. It is important to note that Kiwis prefer to look for .nz websites over any other!

Finding a .nz domain is straightforward.  Start a domain name search here and select an approved registrar to continue with.

4 - Keep it simple

A lot of people get carried away with their websites and try to include information and functions that aren’t important to their customers. Too many words and applications can confuse users. And, once confused, they’re likely to leave your site and never return.

To avoid this, have a clear idea of what your visitors want and then make it easy for them to get it. A good start is to have a panel on every page that helps visitors find other parts of the site.

5 - Relationships count.

Getting your website linked from trusted, high-quality websites will improve your rankings on search engines (see 1). If you have a good rapport with associations, media groups or authorities that are relevant to your industry, ask them to put a link to your site on theirs. If they agree, make sure you do the same for them.