The internet is the most popular place most Kiwis look for goods and services. It’s also the most competitive place to be a business. But before the idea of putting your business online starts to look a bit scary, we have some simple guidelines to ensure your business can always be found.
Why is ‘Search’ so important?
Nearly all online New Zealanders (95%) search for goods and services using their PCs, laptops, tablets and smartphones. For your business to survive, being visible on the internet will be vital. It is therefore surprising that two thirds of New Zealand businesses don’t even have a domain name for use with a website. In other words, they can’t be found by the very people searching for them. That’s why search engines like Google are increasingly important for businesses.
Here are 6 tips to ensure internet searchers can find your company:
- Your domain name plays a part in how your site is found. If you see New Zealand as a market for your products and services, using a .nz domain name is key to being found. You can start your search here.
- If your business targets customers in other countries, look at getting a domain name for each country and create an internet presence for each target market (eg .uk (UK), .au (Australia) as well as .nz (New Zealand)).
- Refresh your content. Content is important, it is why people will visit your site. Ask yourself regularly if your content is relevant and up to date.
- Analyse, tweak and review.
- Google Analytics is an example of a tool that offers a wealth of information to help understand how your site is being used, which of your website’s pages are the most read, and by whom. It’s easy to use and free. Google tries to help websites attract more visitors and to convert them into customers because that’s good for Google’s business.
- Talk to your clients. What do they want? What do they like or not like about your site? Be prepared to make changes to suit customers, too.
- A site that never changes will say a lot about your business and attention to detail. Make regular changes to your content to keep it fresh.
- Promote your site. Look for every possible opportunity to promote your website and get your domain name in front of potential customers. For example, this service from Google allows you promote your business address, hours, website and location with ease. http://www.google.com/business/placesforbusiness/
- Getting ‘linked’ from trusted, high-quality sites will improve your Google search rankings (how far up the list of search results your company is placed). If you have a good rapport with associations, media groups or authorities that are relevant to your industry, ask them to link your site on theirs. If they agree, make sure you do the same for them.
So, get started now and start searching for the right .nz domain name for you.