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Key findings

November 2014

In a Nutshell

The key findings of the 2014 NZRS public perceptions survey confirms that the Internet has become an integral tool for New Zealand businesses.   Nearly two thirds of businesses use mobile devices to access the Internet and 23% of businesses promote their services via social media. However, only 35% of New Zealand businesses own or manage their own domain name for a website ending in .nz. Despite relying on the Internet as a tool, 65% of businesses have not harnessed a domain name to leverage their own business.

The Internet is important for businesses

It is no surprise that the Internet is an important tool for New Zealand businesses almost all using it in some way.

Businesses that conduct some activity online

  • 90% use it for email
  • 86% use it to do online banking
  • 78% pay bills online
  • 71% do Internet research

 

Use of mobile  devices

Nearly two thirds of businesses use mobile devices to access the Internet.  They are most likely to do so to:

  • check email (92%)
  • search for an address or map (81%)
  • browse the Internet (78%)

 

Social Media

23% of businesses use social media.  They’re most likely to use it to keep customers up-to-date on their products and services. 

Nearly half of businesses with social media think it’s beneficial and worth the time.  Those without a domain name for a website and have growth intentions are more likely to think it’s extremely beneficial for their business (28% cf. 13% of all businesses).

 

Businesses with a domain name for a website…

  • 35% of New Zealand businesses own or manage their own domain name for a website ending in .nz. 6% use a different domain space for their domain name.
  • Businesses with non .nz domain names are most likely to have chosen that name to be more internationally focussed.  The perceptions are:

    • that it is more world wide (29%)

    • that it's not limited to the NZ market (10%)

    • it's for the US market, will appear in international search engines. (2%)

In terms of supporting customers with .nz domain names, the issues they have after creating their website are ongoing maintenance, lack of technical know-how, and personal time investment.