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Business Barriers to a Web Presence

Barriers to a web presence

Despite relying on the Internet as a tool, 59% of businesses have not obtained a domain name (required for a website) to promote their own business online. Since well over half of New Zealand businesses are operating without a web presence, the question must be asked – what’s the problem?

NZRS research has revealed that 61% of businesses with growth aspirations remain uniformed about purchasing a domain name. Other barriers to establishing a web presence include perceptions that the business is too small, the nature of the business, or a preference to email or phone instead. It’s also apparent that some business owners remain unconvinced regarding the value of a web presence for them. 

Conversely, just over a third (35%) of New Zealand businesses own or manage their own domain name for a website ending in .nz. These businesses have recognised the potential of electronically meeting consumer appetites for ongoing and immediate service. 

Of course, it’s one thing to appreciate the value of creating and maintaining a business website and quite another to commit to owning one. A business website is your electronic “front of house” where you put your best service foot forward and visitors connect with your online brand. It’s here that your marketing messages express why your products and services are desirable.  Given the extent to which New Zealand Consumers embrace online channels to find information about products and services it is important to get this right. 

And, there are a multitude of things to consider when a web presence is part of your business’ online marketing plan. It’s important to recognise that you’re not alone when it comes to deciphering the way forward for your business. In the first instance, you may find it useful to refer to the Business Guide to Marketing Online.

The world of meeting customer needs has certainly changed. For many businesses, their website has become a central storefront tool - should it be yours too?

Start your online journey today with a .nz domain name.