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Google prioritises mobile search

Google mobile search

From 21st April we are going to see some big changes to results in Google as the search giant implements a new change to prioritise websites that are mobile friendly.

These changes were announced back in February giving sufficient time for changes to be made.  

"Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices."

Check to see if your website is mobile friendly.  If it's not then you may see a reduction of search traffic to your site. 

You can also log onto your Webmaster Tools account to see what mobile related issues your site might have.

This process of change started back in November when Google began adding a "Mobile Friendly " tag to search results

"This change will be rolling out globally over the next few weeks. A page is eligible for the “mobile-friendly” label if it meets the following criteria as detected by Googlebot:

  • Avoids software that is not common on mobile devices, like Flash
  • Uses text that is readable without zooming
  • Sizes content to the screen so users don't have to scroll horizontally or zoom
  • Places links far enough apart so that the correct one can be easily tapped"

If you have a website then take action or you may see traffic to your website reduce.