For Richard Poole, founder of online magazine and social club GrownUps.co.nz, being easy to find online is “everything”.
With no other way to find the website geared to the over 50s market, “it’s really important that we’ve got a ‘.co.nz’, that we are local,’ he says. And when people search for ‘grownups’, the site tops the results.
GrownUps has always been focused on being a New Zealand site and didn’t even look at a ‘.com’ website option, he says. The benefits of that approach have extended beyond the domestic market.
‘People love New Zealand so much around the world that [.co.nz] counts for a lot. And as a result we’ve probably attracted people from overseas who are interested in all things New Zealand. So we have got a bit of an overseas base as well.’
Richard’s advice to anyone who wants to set up a website is, like grownups, to get a domain name and get a .nz address. ‘It’s simple and really cheap.’
