For Richard Poole, founder of online magazine and social club GrownUps.co.nz, being easy to find online is “everything”.
GrownUps has always been focused on being a New Zealand site and didn’t even look at a ‘.com’ website option, he says. The benefits of that approach have extended beyond the domestic market.
‘People love New Zealand so much around the world that [.co.nz] counts for a lot. And as a result we’ve probably attracted people from overseas who are interested in all things New Zealand. So we have got a bit of an overseas base as well.’
Richard’s advice to anyone who wants to set up a website is, like grownups, to get a domain name and get a .nz address. ‘It’s simple and really cheap.’